We build authentic and lasting connections with audiences important to you.
Welcome
Welcome Message
At Lambeau Field, home of the Green Bay Packers, there is a sign hanging in the lower concourse between the locker room and the field that reads, "Today is someone's bucket list."
This simple slogan reinforces one thing to everyone in the organization, from the front office, coaches and players down to the ushers and beer vendors: the importance of exceeding expectations.
In establishing the Schuchmann Communications Group, we have taken that message to heart for our clients. Here's your path to success with SCG:
First, we listen to you. Second, based on your defined objectives, we work together to plan a customized and comprehensive communications strategy. Third, we roll up our sleeves - using a combination of expertise, analytics and instinct - to help you build authentic and lasting connections to the audiences important to you. We innovate and adapt along the way. And finally, we deliver successful outcomes and measurables that are both tangible and meaningful to you.
Our work extends far beyond earned media, as our integrated communications services include:
- Media and Public Relations
- Communications Strategy Plans
- Issue and Crisis Management
- Editorial Services
- Brand Strategy and Optimization
- Stakeholder Communications
We handle projects of all sizes and scopes:
- Ongoing support
- Short-term jobs
- SCG has resources and trusted partners throughout the world of sports and entertainment if the services you are requesting require additional support
In closing, if you’re gotten this far, thanks for reading! I hope this message provides a clear understanding of what drives us.
Thank you for your consideration in entrusting SCG with your business.
-- Joel Schuchmann, SCG Principal
About Joel Schuchmann
SCG’s principal, Joel Schuchmann, has more than two decades of experience and executive insight along with authentic relationships across the world of sports, business and media.
Prior to founding SCG in 2025, Joel held the role of Senior Vice President of Communications at the PGA TOUR. As the Communications Department point of contact with the Office of the Commissioner, his core focus was organizational strategy and messaging, media relations, issue and crisis management and support of tournaments, partners and PGA TOUR members. He also acted as one of the TOUR's primary on-the-record spokespersons.
During his tenure at the TOUR, he served as the media liaison for the U.S. Presidents Cup Team (2011, 2013, 2015) and for Team USA at the 2016 Olympic Games in Rio.
Prior to joining the TOUR, Joel worked in athletic communications at Ole Miss and the American Junior Golf Association.
He received a bachelor of arts degree in Journalism from the University of Wisconsin-Madison and a master of science degree in Athletic Administration from St. Thomas University (Miami).
A native of Whitefish Bay, Wisconsin, Joel lives with his wife, Michelle, in Ponte Vedra Beach, Florida.