We build authentic and lasting connections with audiences important to you.
Welcome
Welcome Message
At Lambeau Field, home of the Green Bay Packers, there is a sign hanging in the lower concourse between the locker room and the field that reads, "Today is someone's bucket list."
This simple slogan reinforces one thing to everyone in the organization, from the front office, coaches and players down to the ushers and beer vendors: the importance of exceeding expectations.
In establishing the Schuchmann Communications Group, I have taken that message to heart. Your business is one of one and we will treat you that way, from the initial handshake to the final toast. That means I will be 'in the room' and involved with every aspect of our shared strategy and execution to help you build authentic and lasting connections to the audiences important to you.
Our work extends far beyond earned media, as our integrated communications services include:
- Media and Public Relations
- Issue and Crisis Management
- Brand Strategy and Optimization
- Executive and Editorial Services
- Strategy Planning and Execution
- Stakeholder Communications
Additionally, SCG has allies throughout the industry, including a strategic partnership with DKC and the agency’s world-class sports practice led by Dave Donovan to provide resources and added value for our clients.
In closing, if you’ve gotten this far, thanks for reading! I hope this message provides a clear understanding of what drives us.
Thank you for your consideration in entrusting SCG with your business.
-- Joel Schuchmann, SCG Principal
About Joel Schuchmann
SCG’s principal, Joel Schuchmann, has more than two decades of experience and executive insight along with authentic relationships across the world of sports, business and media.
Prior to founding SCG in 2025, Joel held the role of Senior Vice President of Communications at the PGA TOUR. As the point of contact with the Office of the Commissioner, his core focus was organizational strategy and messaging, media relations, issue and crisis management with oversight across four PGA Tours and all business communications. He also acted as one of the TOUR's primary on-the-record spokespersons.
During his tenure at the TOUR, he served as the media liaison for the U.S. Presidents Cup Team (2011, 2013, 2015) and for Team USA at the 2016 Olympic Games in Rio.
Prior to joining the TOUR, Joel worked in athletic communications at Ole Miss and the American Junior Golf Association.
He received a bachelor of arts degree in Journalism from the University of Wisconsin-Madison and a master of science degree in Athletic Administration from St. Thomas University (Miami).
A native of Whitefish Bay, Wisconsin, Joel lives with his wife, Michelle, in Ponte Vedra Beach, Florida.